Friday, July 18, 2008

Too Black Guys now in at Made!!!




Seminal streetwear brand Too Black Guys has had a resounding impact since their inception in the 90s. With a wealth of knowledge and experience, the brand has maintained a solid footing in the industry with their tongue in cheek approach. This season is entitled "Jim Crow Couture" and in typical TBG fashion, they are conveying thought provoking messages while maintaining dope designs. All of their tees are high-quality and cut & sew pieces.

First up is "If We Must" and if you really focus on the image, you can see a rioter being choked out by the police. "If We Must" is the beginning lines of a full poem that is actually printed in full, on the inside of the tee. The poem was penned in 1919 by Jamaican poet Claude McKay in response to a wave of race riots consisting mainly of white assaults on black neighborhoods in a dozen American cities. McKay's powerful poem encouraged his brethren to stand up and fight back.

"Coloreds Only", we have a couple enjoying a good time, poppin' champagne, in the hot tub (washing machine). That is Jim Crow in full effect.

"Hell No!" is next and I think it's pretty self explanatory.

Due to the Olympics starting 8.8.08 and the 40 year anniversary of John Carlos and Tommy Smith's iconic medal award ceremony, TBG has revisited this heroic image with "Say It Loud". Those two brothers were standing up against injustice. I wonder if any of the athletes will express their views this year. Don't hold your breath.

1 comment:

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